A LIFESTYLE BRAND


Something so cool about Armett Johnson is that he has the magical power to make you feel right at home and believe anything is possible. He's also an interesting enigma--he runs GasPack Media, rides his horses on the daily, and knows where the absolute best food is in the city. A perfect blend of city and rural life. In this 3+ hour session, we focused on the cowboy.

Cowboy boots and a hat cast dramatic shadows on a wooden deck in bright sunlight.
A figure in a hat sits in sunlight on a wooden porch with a dog resting nearby in black and white photography.
A row of worn cowboy boots lined up on a wooden shelf in black and white.
Silhouettes of cowboy hats against a white wall in dramatic lighting.
A horse stable with white metal railings and sandy ground shown in bright daylight.
Person sitting on a wooden porch in casual attire with dramatic lighting and shadows.
A person in a black cowboy hat and checkered shirt tips their hat while standing on a porch with palm trees in the background.
A black and white sequence of a cowboy walking through dusty terrain, creating a misty atmospheric effect.
White ranch buildings and stables line up against a desert landscape with horses visible nearby.
Vintage black and white photo showing close-up details of western boots and jeans on dancers.
Two figures in black hats and checkered shirts stand close together in a vintage black and white photograph.
Multiple leather horse saddles hanging on wooden racks in a dimly lit stable.
Horse riding equipment and bridles hanging on wooden beams in a rustic stable interior.
White storage sheds with people moving equipment near cypress trees.
Series of silhouettes showing a horse's head against a bright window background.
Western boots stored in dark wooden shelves with dramatic lighting.
Row of cypress trees line the background of white stables and horse paddocks.
A dog resting in front of white storage sheds in black and white photography.
Two horseback riders follow a dusty trail through a rugged desert landscape with scattered wildflowers and shrubs.
A hand gently touches a horse's braided mane in an artistic black and white close-up shot.
Two riders on horseback silhouetted against a dramatic sky on a dusty trail.
People on horseback wading through reflective water while fishing.
A scenic view of horses and riders traversing a sunlit wooded trail.
A group of silhouetted figures walk along a misty riverside path during sunrise or sunset.
Black and white action shot of a surfer carving through a wave with dramatic water spray in silhouette.
Horse and rider splashing through shallow water creating dramatic spray in sunlit outdoor setting.
Horse and rider traversing rugged terrain along a scenic mountain trail.
A brown horse and rider in white clothing perform a dressage routine in an outdoor arena.
A horse and rider splash through a shallow creek surrounded by lush greenery on a sunny day.
Horse legs and reflection in still water creating a mirror image effect.
Sunlit stream with trees and rocks creating a peaceful outdoor scene.
Black and white photo series of a cowboy riding horseback against a cloudy sky in western attire.
Riders on horseback navigate a rocky desert terrain under bright sunlight.
Silhouettes of soldiers running through a smoky battlefield during military combat operations.

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New York City, The Hyatt Hotel, Studio, etc...